SYMBOL OF HARMONY
Client: Catena Beauty & Clinic
Field: Beauty salon
Location: Ho Chi Minh City
Implementation category: Brand identity design
At Catena, you will be presented with the nobility and elegance of a standard woman. Everything is prepared for you: Modern advanced machinery, high-end imported products, and dedicated service people. Above all, absolute happiness and confidence for every customer coming out of Catena.
If you are observant, you will realize that Catena Beauty's logo comprises three C letters combined. These three Cs stand for Care – Conscientious – Comfortable. Operating in the spa field, Catena Beauty understands that its mission is to give women the most complete care (Care) for beauty, spirit, charm, and prosperity. Coming to Catena Beauty, women will enjoy thoughtful, dedicated services (Conscientious) in a completely relaxing space (Comfortable).
Blue is the color of the sea and sky, representing calm and tranquility. Not only that, but blue also creates a feeling of something deep and peaceful like the ocean. Emotionally, blue gives viewers a feeling of trust. Therefore, deep blue is the ideal choice for a spa brand among countless colors.
On the excellent blue background, the brilliant color of copper yellow stands out. Different from pure yellow, copper yellow creates a sparkling, radiant feeling because this color tone has the same gloss as the color of jewelry. Therefore, using copper gold color in the Catena Beauty logo design this time adds elegance and class to the brand. At the same time, this is also the philosophy that Catena wants to bring to customers: women's beauty is precious and deserves to be cherished to shine.
With the mindset that each customer is a precious gem, through the new identity, ATH Creative has helped Catena skillfully recreate the brand's efforts by always focusing on providing customers with beauty care services. perfect as well as contributing to making that pearl shine more and more.
